Metadata: I feel like owning it! Exploring the antecedents of psychological ownership and its impact on brand loyalty in digital content marketing
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- I feel like owning it! Exploring the antecedents of psychological ownership and its impact on brand loyalty in digital content marketing
- Journal:
- Journal of Interactive Advertising
- Year of publication:
- 2024
- Volume:
- 24
- Issue:
- 1
- Pages:
- 48–65
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
