Metadata: The goal-gradient hypothesis resurrected: purchase acceleration, illusionary goal progress, and customer retention
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- The goal-gradient hypothesis resurrected: purchase acceleration, illusionary goal progress, and customer retention
- Journal:
- Journal of Marketing Research
- Volume:
- 43
- Issue:
- 1
- Pages:
- 39–58
- Language:
- English
- Subject:
- behavior
- brand choice
- decision making
- impact
- loss aversion
- loyalty program
- mental ownership
- model
- promotion
- quantity
- variety
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
