Metadata: The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty
- Journal:
- Journal of Marketing
- Year of publication:
- 2001
- Volume:
- 65
- Issue:
- 2
- Pages:
- 81–93
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
