When identity marketing backfires: consumer agency in identity expression
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- When identity marketing backfires: consumer agency in identity expression
- Journal:
- Journal of Consumer Research
- Year of publication:
- 2014
- Volume:
- 41
- Issue:
- 2
- Pages:
- 294–309
- Language:
- English
- Subject:
- behavior choice decision making identification personal control persuasion psychological reactance satisfaction self schema
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
