Metadata: You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades
- Journal:
- Journal of the Academy of Marketing Science
- Year of publication:
- 2023
- Volume:
- 51
- Pages:
- pages286-309
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
