Bolstering and restoring feelings of competence via the IKEA effect
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Bolstering and restoring feelings of competence via the IKEA effect
- Journal:
- International Journal of Research in Marketing
- Year of publication:
- 2012
- Volume:
- 29
- Issue:
- 4
- Pages:
- 363–369
- Language:
- English
- Subject:
- co-creation competence customer customized product effort emotions happiness identity mass customization others psychology self affirmation theory self signal utility value
- Topic:
- C - Psychology J - Management, leadership, organization
- Access:
- Access to documents restricted [POP]
