Overestimating others’ willingness to pay
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Overestimating others’ willingness to pay
- Journal:
- Journal of Consumer Research
- Year of publication:
- 2011
- Volume:
- 39
- Issue:
- 1
- Pages:
- 1–21
- Language:
- English
- Subject:
- endowment effect willingness to pay
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
