Developing synergies between promotions and brands in different price-quality tiers
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Developing synergies between promotions and brands in different price-quality tiers
- Journal:
- Journal of Marketing Research
- Year of publication:
- 2002
- Volume:
- 39
- Issue:
- 2
- Pages:
- 171–185
- Language:
- English
- Subject:
- advertisement choice behavior competition consumer preference decision making empirical analysis model preference purchase quantity sales promotion
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
