Mobile shopping through applications: understanding application possession and mobile purchase

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Mobile shopping through applications: understanding application possession and mobile purchase
Author:
Kim, Mingyung Kim, Jeeyeon Choi, Jeonghye Trivedi, Minakshi
Journal:
Journal of Interactive Marketing
Year of publication:
2017
Volume:
39
Pages:
55–68
Language:
English
Subject:
mobile application mobile browsing mobile experience mobile shopping online experience smartphone
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]
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