Mobile shopping through applications: understanding application possession and mobile purchase
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Mobile shopping through applications: understanding application possession and mobile purchase
- Journal:
- Journal of Interactive Marketing
- Year of publication:
- 2017
- Volume:
- 39
- Pages:
- 55–68
- Language:
- English
- Subject:
- mobile application mobile browsing mobile experience mobile shopping online experience smartphone
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
