Metadata: Mobile shopping through applications: understanding application possession and mobile purchase

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Mobile shopping through applications: understanding application possession and mobile purchase
Author:
Kim, Mingyung
Kim, Jeeyeon
Choi, Jeonghye
Trivedi, Minakshi
Journal:
Journal of Interactive Marketing
Volume:
39
Pages:
55–68
Language:
English
Subject:
mobile application
mobile browsing
mobile experience
mobile shopping
online experience
smartphone
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]
DOI:
https://doi.org/10.1016/j.intmar.2017.02.001
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