Activating the self-importance of consumer selves: exploring identity salience effects on judgments
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Activating the self-importance of consumer selves: exploring identity salience effects on judgments
- Journal:
- Journal of Consumer Research
- Year of publication:
- 2004
- Volume:
- 31
- Issue:
- 2
- Pages:
- 286–295
- Language:
- English
- Subject:
- identity mental ownership social identity theory
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
