The influence of tactile input on the evaluation of retail product offerings
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- The influence of tactile input on the evaluation of retail product offerings
- Journal:
- Journal of Retailing
- Year of publication:
- 2007
- Volume:
- 83
- Issue:
- 2
- Pages:
- 237–245
- Language:
- English
- Subject:
- customer haptic information judgment price quality retailer tactile input
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
