Brand-Aid

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Brand-Aid
Author:
Reimann, Martin Nuñez, Sandra Castaño, Raquel
Journal:
Journal of Consumer Research
Year of publication:
2017
Volume:
44
Issue:
3
Pages:
673–691
Language:
English
Subject:
brand love physical pain
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]
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