Brand-Aid
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Brand-Aid
- Journal:
- Journal of Consumer Research
- Year of publication:
- 2017
- Volume:
- 44
- Issue:
- 3
- Pages:
- 673–691
- Language:
- English
- Subject:
- brand love physical pain
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]