The ownership effect in consumer responses to brand line stretches
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- The ownership effect in consumer responses to brand line stretches
- Journal:
- Journal of Marketing
- Year of publication:
- 1999
- Volume:
- 63
- Issue:
- 1
- Pages:
- 88–101
- Language:
- English
- Subject:
- dimension experience extension involvement possession self
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
