Metadata: The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
- Journal:
- Journal of Interactive Marketing
- Year of publication:
- 2019
- Volume:
- 47
- Pages:
- 129–143
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
