Factors affecting consumers’ choice between manufacturer brands and retailer own labels
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Factors affecting consumers’ choice between manufacturer brands and retailer own labels
- Journal:
- European Journal of Marketing
- Year of publication:
- 1978
- Volume:
- 12
- Issue:
- 2
- Pages:
- 158–170
- Language:
- English
- Subject:
- brand choice brand identity consumer behavior decision making goods
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
