Metadata: Der Einsatz von Possessivpronomen in der Markenkommunikation
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Der Einsatz von Possessivpronomen in der Markenkommunikation
- Journal:
- transfer - Werbeforschung & Praxis
- Volume:
- 63
- Issue:
- 3
- Pages:
- 25–32
- Language:
- German
- Subject:
- advertising
- possessive pronoun
- pronoun
- psychological ownership
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
