Metadata: How and when weather boosts consumer product valuation
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- How and when weather boosts consumer product valuation
- Journal:
- Journal of the Academy of Marketing Science
- Year of publication:
- 2020
- Volume:
- 48
- Issue:
- 4
- Pages:
- 695–711
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
