How psychological ownership stimulates participation in online brand communities? The moderating role of member type
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- How psychological ownership stimulates participation in online brand communities? The moderating role of member type
- Journal:
- Journal of Business Research
- Year of publication:
- 2019
- Volume:
- 105
- Pages:
- 243–257
- Language:
- English
- Subject:
- active members brand purchase intention collective psychological ownership individual psychological ownership lurkers online brand community participation intentions word of mouth
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
