An unintended consequence of product upgrades: how upgrades can make current consumers feel left behind
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- An unintended consequence of product upgrades: how upgrades can make current consumers feel left behind
- Journal:
- Journal of Marketing Research
- Year of publication:
- 2022
- Language:
- English
- Subject:
- consumer-brand relationship identity ownership product upgrade
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
