Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing
- Journal:
- Marketing Letters
- Year of publication:
- 2017
- Volume:
- 28
- Issue:
- 3
- Pages:
- 437–447
- Language:
- English
- Subject:
- consumer power pay value perception word of mouth
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
