Metadata: Capturing and creating public opinion in survey research

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Capturing and creating public opinion in survey research
Author:
Simmons, Carolyn J.
Bickart, Barbara A.
Lynch, John G., Jr.
Journal:
Journal of Consumer Research
Volume:
20
Issue:
2
Pages:
316–329
Language:
English
Subject:
attitude
consumer judgement
intention
public opinion
survey
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]
DOI:
https://doi.org/10.1086/209352
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