The "I designed it myself" effect in mass customization
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- The "I designed it myself" effect in mass customization
- Journal:
- Management Science
- Year of publication:
- 2010
- Volume:
- 56
- Issue:
- 1
- Pages:
- 125–140
- Language:
- English
- Subject:
- customer design determinant do-it-yourself endowment innovation mass customization ownership product psychological ownership recommender system self self design toolkit user community user design willingness to pay
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
