It’s no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- It’s no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions
- Journal:
- International Journal of Advertising
- Year of publication:
- 2015
- Volume:
- 34
- Issue:
- 4
- Pages:
- 593–620
- Language:
- English
- Subject:
- brand psychological ownership congruence cross-border acquisition mere ownership origin possession prevention promotion psychological ownership self concept strategy
- Topic:
- C - Psychology J - Management, leadership, organization
- Access:
- Access to documents restricted [POP]
