Marketing of vice goods: a strategic analysis of the package size decision
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Marketing of vice goods: a strategic analysis of the package size decision
- Journal:
- Marketing Science
- Year of publication:
- 2012
- Volume:
- 31
- Issue:
- 1
- Pages:
- 36–51
- Language:
- English
- Subject:
- behavior behavioral economics choice competition consumer consumption fat distribution food intake game theory health hyperbolic discounting portion size self control
- Topic:
- C - Psychology J - Management, leadership, organization
- Access:
- Access to documents restricted [POP]
