Neutralizing the shamefulness judgements of materialistic buyer behavior: The role of price promotions and the smart-shopper attribution
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Neutralizing the shamefulness judgements of materialistic buyer behavior: The role of price promotions and the smart-shopper attribution
- Journal:
- Psychology & Marketing
- Year of publication:
- 2019
- Volume:
- 36
- Issue:
- 11
- Pages:
- 1109–1119
- Language:
- English
- Subject:
- materialism moral psychology price promotion smart-shopper
- Topic:
- C - Psychology K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
