Shopping for products in a virtual world: why haptics and visuals are equally important in shaping consumer perceptions and attitudes
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Shopping for products in a virtual world: why haptics and visuals are equally important in shaping consumer perceptions and attitudes
- Journal:
- Food Quality and Preference
- Year of publication:
- 2018
- Volume:
- 66
- Pages:
- 64–75
- Language:
- English
- Subject:
- endowment interface touch object interactivity online shopping psychological ownership
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
