Metadata: How complementarity and substitution alter the customer satisfaction-repurchase link
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- How complementarity and substitution alter the customer satisfaction-repurchase link
- Journal:
- Journal of Marketing
- Year of publication:
- 2010
- Volume:
- 74
- Issue:
- 6
- Pages:
- 111–127
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
