Metadata: On the other hand…: enhancing promotional effectiveness with haptic cues
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- On the other hand…: enhancing promotional effectiveness with haptic cues
- Journal:
- Journal of Marketing Research
- Year of publication:
- 2020
- Volume:
- 57
- Issue:
- 1
- Pages:
- 100–117
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
