Stuck like glue: the formation and consequences of brand attachments among salespeople
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Stuck like glue: the formation and consequences of brand attachments among salespeople
- Journal:
- Journal of Personal Selling & Sales Management
- Year of publication:
- 2017
- Volume:
- 37
- Issue:
- 3
- Pages:
- 228–249
- Language:
- English
- Subject:
- attachment brand attachment market share psychological ownership sales quota salesperson brand identification salesperson effort
- Topic:
- J - Management, leadership, organization K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
