Metadata: Network centrality in a virtual brand community: Exploring an antecedent and some consequences
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Network centrality in a virtual brand community: Exploring an antecedent and some consequences
- Journal:
- Social Behavior and Personality: an international journal
- Volume:
- 42
- Issue:
- 4
- Pages:
- 571–581
- Language:
- English
- Subject:
- community
- engagement
- psychological ownership
- virtual brand community
- virtual brand community citizenship behavior
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
