Resistance is frugal: when ignoring nonconscious goals affects psychological ownership of investment decisions
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Resistance is frugal: when ignoring nonconscious goals affects psychological ownership of investment decisions
- Journal:
- NA - Advances in Consumer Research
- Year of publication:
- 2014
- Volume:
- 43
- Pages:
- 791‐779
- Language:
- English
- Subject:
- decision investment choice psychological ownership word-of-mouth intention
- Topic:
- C - Psychology K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
