Pseudo-ownership advertising appeal creates brand psychological ownership: the role of self-construal and customer type
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Pseudo-ownership advertising appeal creates brand psychological ownership: the role of self-construal and customer type
- Journal:
- Journal of Product & Brand Management
- Year of publication:
- 2020
- Volume:
- 30
- Issue:
- 2
- Pages:
- 215–230
- Language:
- English
- Subject:
- advertising brand attitude customer type possessive pronoun pronoun psychological ownership
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
