Metadata: Psychological ownership: a social marketing advertising message appeal? Not for women
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Psychological ownership: a social marketing advertising message appeal? Not for women
- Journal:
- International Journal of Advertising
- Year of publication:
- 2012
- Volume:
- 31
- Issue:
- 2
- Pages:
- 291–315
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]