Metadata: Second person pronouns enhance consumer involvement and brand attitude
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Second person pronouns enhance consumer involvement and brand attitude
- Journal:
- Journal of Interactive Marketing
- Year of publication:
- 2017
- Volume:
- 39
- Pages:
- 104–116
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]