Metadata: You’re so lovable: Anthropomorphism and brand love

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
You’re so lovable: Anthropomorphism and brand love
Author:
Rauschnabel, Philipp A.
Ahuvia, Aaron C.
Journal:
Journal of Brand Management
Volume:
21
Pages:
372–395
Language:
English
Subject:
anthropomorphism
brand love
consumer-brand relationship
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]
DOI:
https://doi.org/10.1057/bm.2014.14
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