Metadata: You’re so lovable: Anthropomorphism and brand love
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- You’re so lovable: Anthropomorphism and brand love
- Journal:
- Journal of Brand Management
- Year of publication:
- 2014
- Volume:
- 21
- Pages:
- 372–395
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
