Metadata: How customers come to think of a product as an extension of themselves
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- How customers come to think of a product as an extension of themselves
- Journal:
- Harvard Business Review
- Language:
- English
- Subject:
- control
- psychological ownership
- self
- self investment
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
