Metadata: Consumer engagement in a virtual brand community: an exploratory analysis
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Consumer engagement in a virtual brand community: an exploratory analysis
- Journal:
- Journal of Business Research
- Year of publication:
- 2013
- Volume:
- 66
- Issue:
- 1
- Pages:
- 105–114
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
