The name game: how naming products increases psychological ownership and subsequent consumer evaluations
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- The name game: how naming products increases psychological ownership and subsequent consumer evaluations
- Journal:
- Journal of Consumer Psychology
- Year of publication:
- 2018
- Volume:
- 28
- Issue:
- 1
- Pages:
- 130–137
- Language:
- English
- Subject:
- name fit naming naming effect products psychological ownership
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
