Keeping the memory but not the possession: memory preservation mitigates identity loss from product disposition
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Keeping the memory but not the possession: memory preservation mitigates identity loss from product disposition
- Journal:
- Journal of Marketing
- Year of publication:
- 2017
- Volume:
- 81
- Issue:
- 5
- Pages:
- 104–120
- Language:
- English
- Subject:
- donation identity memory nonprofit marketing product disposition
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
