Metadata: Tarred with the same brush? Advertising share of voice and stock price synchronicity
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Tarred with the same brush? Advertising share of voice and stock price synchronicity
- Journal:
- Journal of Marketing
- Year of publication:
- 2021
- Volume:
- 85
- Issue:
- 6
- Pages:
- 118–140
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
