Metadata: Psychological ownership as a crisis management advertising appeal: antecedents, outcomes, and moderators
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Psychological ownership as a crisis management advertising appeal: antecedents, outcomes, and moderators
- Journal:
- Journal of Marketing Communications
- Volume:
- 23
- Issue:
- 6
- Pages:
- 632–646
- Language:
- English
- Subject:
- advertising message
- crisis management
- environmental consciousness
- persuasion knowledge
- psychological ownership
- purchase intention
- Topic:
- C - Psychology
- J - Management, leadership, organization
- Access:
- Access to documents restricted [POP]
