“The time vs. money effect”: shifting product attitudes and decisions through personal connection
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- “The time vs. money effect”: shifting product attitudes and decisions through personal connection
- Journal:
- Journal of Consumer Research
- Year of publication:
- 2009
- Volume:
- 36
- Issue:
- 2
- Pages:
- 277–291
- Language:
- English
- Subject:
- attitude money possession product time
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
