Metadata: Brand empowerment and brand consistent behavior: mediating role of brand psychological ownership and employee brand understanding
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Brand empowerment and brand consistent behavior: mediating role of brand psychological ownership and employee brand understanding
- Journal:
- Pakistan Journal of Psychological Research
- Volume:
- 34
- Pages:
- 477+
- Language:
- English
- Subject:
- brand consistent behavior
- brand empowerment
- employee brand empowerment
- employee brand understanding
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
