Can package size accelerate usage volume?

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Can package size accelerate usage volume?
Author:
Wansink, Brian
Journal:
Journal of Marketing
Year of publication:
1996
Volume:
60
Issue:
3
Pages:
1–14
Language:
English
Subject:
package size packaging
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]
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