Metadata: The impact of product nickname on consumer product evaluation
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- The impact of product nickname on consumer product evaluation
- Journal:
- American Journal of Industrial and Business Management
- Volume:
- 10
- Issue:
- 2
- Pages:
- 402–410
- Language:
- English
- Subject:
- product evaluation
- product nickname
- psychological ownership
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
