Metadata: The mediating roles of brand engagement and brand psychological ownership in brand co-creation
Chapter
- Document type:
- Chapter
- Collection:
- POP - Possession, Ownership, Property
- Title:
- The mediating roles of brand engagement and brand psychological ownership in brand co-creation
- Booktitle:
- Let’s get engaged! Crossing the threshold of marketing’s engagement era
- Year of publication:
- 2016
- Pages:
- 283–296
- Subject:
- brand co-creation
- brand engagement
- feedback valence
- interpersonal relations
- participating unit
- psychological ownership
- task involvement
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
