Metadata: My brand is moving away from me: when upgrade products leave consumers behind
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- My brand is moving away from me: when upgrade products leave consumers behind
- Journal:
- NA - Advances in Consumer Research
- Volume:
- 48
- Pages:
- 868–873
- Language:
- English
- Subject:
- brand
- non-owner
- owner
- ownership
- product upgrade
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
