Flying under the radar: perverse package size effects on consumption self-regulation
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Flying under the radar: perverse package size effects on consumption self-regulation
- Journal:
- Journal of Consumer Research
- Year of publication:
- 2008
- Volume:
- 35
- Issue:
- 3
- Pages:
- 380–390
- Language:
- English
- Subject:
- consumption package size
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
