Products as self-evaluation standards: when owned and unowned products have opposite effects on self-judgment

Bibliographic data

Document type:: Article
Collection:: POP - Possession, Ownership, Property
Title:: Products as self-evaluation standards: when owned and unowned products have opposite effects on self-judgment
Author:: Weiss, Liad
Johar, Gita V.
Journal:: Journal of Consumer Research
Year of publication:: 2016
Volume:: 42
Issue:: 6
Pages:: 915–930
Language:: English
Persistent identifier:: ENP-3d2e8413-cbb1-4cbc-a33f-753473230b57

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